This workshop is an introduction to running ads across Facebook and Instagram and how cultural organisations can use them effectively.
- Free Session. 3 hours, online
- Suitable for those wanting to get started with social media ads or those with some experience looking to develop their knowledge.
Social media ads can be a great way of reaching and converting audiences. Learn the fundamentals of how to set up and run ads on Facebook and Instagram, including targeting audiences, setting objectives and creating eye-catching assets and copy. Participants will leave the session with a greater knowledge of how social media ads can support their organisation’s objectives, as well as knowledge and tips on how to create effective campaigns.
This session will:
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- Explore the specifics of using Facebook and Instagram Ads as a cultural organisation
- Help you get started or develop your knowledge of ads
- Walk through the platform, exploring key features
- Explore the variety of audience targeting available on the platform
- Explore ideas for effective ad creation and campaigns
About the trainer: Becca Pratt, is a digital marketing expert with over 10 years helping arts, cultural and purpose-led organisations reach and engage audiences.
This training is brought to you by ACED and funded by the UK Government through the UK Shared Prosperity Fund.
